Send your potential borrowers pre-qualification emails via Mailchimp

Mailchimp is a email sending software that enables your company to send emails to your customers. With the iSoftpull + Mailchimp integration, you can use Mailchimp to send your potential borrowers an immediate email notifying the borrower of the loan, product, or financing option they pre-qualify for based off  their exact credit score. If your customer does not immediately convert into a sale, send them another email inviting them to apply again!

‍

Send relevant emails to customer's based off their credit score

The iSoftpull Intelligence Indicator is a pre-qualification engine that enables you to set a qualification tier for your potential borrowers. For example, let's say you sell a loan product and people that qualify for that product need a FICO score of at least 700. Inside of iSoftpull, you would set your score limit at 700 and or software will be able to distinguish which of your applicant's met the criteria and which applicants did not (see below image for illustration.

Let's further assume you have multiple products, or different rates available for customers depending on their credit score. By creating multiple Intelligence and stacking them in our Intelligence waterfall (see below image), iSoftpull can match your potential borrowers with your loan offerings. In the example below, we have set up 3 loan products: Gold, Silver and Bronze. A person with an 825 would be a Gold Card Offer, a 747 would be a Silver Gold offer, a 646 would be a Bronze offer, and anyone with a credit score below 600 would not have any prequalified offers.

The unique capability paired with Mailchimp enables your company to set up an email template/message for each of the Intelligence. To be more specific, to get the most out of this integration, you would set up four campaigns in Mailchimp, one for each prequalified offer, and one for applicants who do not meet any of the three offers above. After your have set up these intelligence in iSoftpull, and created all four campaigns in Mailchimp, you will be able integrate the two and send each applicant the template/messaging in Mailchimp relevant to their exact credit score.

Benefits of iSoftpull Intelligence + Mailchimp:

• Instant email sending to your customers
• Relevant messaging to clients based on their creditworthiness
• Customized templates
• Email analytics

iSoftpull has Automation on Steroids

If you understand the power of the integration described above, you will probably want to do more than just send an email to your borrower. You may want to do something like this, for example: Send an email to the borrower, send a text message to the borrower, add the borrower to your CRM, then notify your sales representative of the new lead! All of this is possible with our Zapier integration so long as the desired software you use is also integrated to Zapier. Check out the thousands of applications who are integrated below!

‍